March 27–29, 2026 • Fort Lauderdale
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This isn't just a seat in the room.
IT'S A MOMENT WITH SERENA
The Icon Pass is your guaranteed opportunity to meet Serena Williams in person at Barbie Dream Fest.
No sweepstakes.
No drawings.
Your pass includes a dedicated meet & greet experience and a photo to take home.
Whether she inspired your athletic journey, your confidence, or your ambition, this is your chance to meet your icon in person.
Icon Pass quantities are very limited
YOUR ICON PASS INCLUDES
Exclusive Photo Op with Serena Williams
A professionally captured photo during your dedicated meet & greet experience with Serena Williams
Reserved Seating for the Icon Award Ceremony
Celebrate Serena Williams with premium reserved seating during the Icon Award presentation
Full Three-Day Programming Access
Enjoy panels, immersive experiences, marketplace access, and more all weekend long
Price: $499
PREVIEW SCHEDULE
FRIDAY, MARCH 27
DREAM FEST MAIN STAGE
Angel Reese Spotlight
Chef Becky Brown Spotlight
With more to be announced!
FILM SCREENINGS
Barbie Fairytopia
Barbie In a Mermaid Tale
Barbie as The Princess & the Pauper
Barbie Fairytopia: Mermaidia
PANELS AND MEETUPS
Barbie Through the Ages:
The Evolution of an Icon
Bringing Barbie to Life:
The Art & Craft of Doll-making
Living the Dream:
A Conversation with Step Up
Barbie Through the Ages:
A Cultural History
Barbie Icebreakers:
Speed-Friending
Dream Flow Morning Yoga
Barbie Dream Fest
Families Meetup
Access & Belonging
Meetup
And much more!
EVENING EVENT
Barbie™ The Movie: In Concert
Featuring live music by the Barbie Land™ Sinfonietta
WEEKEND-LONG ACTIVITES
Interactive DreamHouse
80's Disco Roller Rink
Bike Course
"Totally Hair" Glam Bar
Beyond the Stars Exhibit
Wall of Limitless Possibilities
Exhibitors & Doll Collectors
Barbie Party Zone
presented by
AN ICON WHO CHANGED THE GAME
Serena Williams is a tennis legend and global icon, celebrated for her 23 Grand Slam singles titles, 73 career singles championships, and four Olympic gold medals, achievements that have redefined the sport and inspired millions.
Off the court, Serena is a powerhouse entrepreneur, launching her fashion line S by Serena, founding Serena Ventures to support women and underrepresented founders, and creating beauty and wellness brands like Wyn Beauty. She’s also a dedicated philanthropist and advocate for education, gender equality, and health, using her platform to empower communities worldwide.
Serena’s impact spans sports, business, and culture, making her a true inspiration for fans of all ages.
FREQUENTLY ASKED QUESTIONS
Is the photo with Serena Williams included in the Icon Pass?
Yes. Your Icon Pass includes one exclusive professional photo opportunity with Serena Williams.
Does the Icon Pass include admission to Barbie Dream Fest?
Yes. The Icon Pass includes access to programming for all three days of Barbie Dream Fest, in addition to your exclusive Serena Williams experience and reserved seating for the Award Ceremony.
What if I already purchased a ticket but want to meet Serena?
If you want to add a photo with Serena to your existing General Three-Day, Pink, or Dream Pass ticket purchase, purchase the Icon Pass Add-on through our website. If you want to change your existing ticket to an Icon pass, contact our team at help@barbiedreamfest.com for assistance.